About
We have this crazy idea!
We want to turn all dairy farms into animal sanctuaries and we need your help to convince these farmers to join the movement.
We are a new plant-based drink subscription service, sourced lovingly from ex-dairy farmers.
We work with farmers to make the transition from cows' milk to the production of plant based drinks, and at the same time convert their farmland into animal sanctuaries.
We're offering a viable new opportunity for the farmers' businesses to uniting with the farmers and providing them with the tools they need to move away from the dairy trade.
We will assist the ex-dairy farms to sustainably and locally source the ingredients in order to produce plant based drinks on their farms. Their land will be converted into an animal sanctuary for their cattle that are no longer being used for dairy farming.
Show your interest (no payment, no commitment) in buying fresh plant-based drinks from them and let us do the rest!
For the animals
In our modern society there is no longer any moral justification to continue eating sensitive beings and letting them go through such exploitation for no valid reasons.
70 billion farmed animals are reared worldwide every year.
More than 6 million animals are killed every hour for food.
Core values are shifting, and consequently our food system also has to change.
For more information, watch Dominion and Land of Hope and Glory.
For the planet
Animal agriculture is a leading cause of climate change and this is disastrous for our planet.
1000 gallons of water are needed to produce 1 gallon of milk.
Animal agriculture is the leading cause of species extinction, ocean dead zones, water pollution and habitat destruction.
Animal agriculture is responsible for up to 91% of Amazon destruction.
For more information, watch Cowspiracy.
For health
Animal product consumption is linked to many preventable diseases such as heart disease, cancer, strokes, hypertension, type 2 diabetes, kidney failure, high cholesterol, autoimmune disease and osteoporosis.
Every nutrient that the human body needs to survive and thrive can be found in abundance in plants. A whole food plant based diet have been linked to preventing and even reversing many diseases.
For more information, watch What the health and Game Changers.
And for humans
In so much as animal agriculture is disastrous in many ways, we cannot forget the humans, the farmers in these industries.
We believe that the vast majority of farmers are good people who care for their animals but have grown into an environment that normalizes animal exploitation. This has become part of their identity making it hard to take a step back and make changes.
The animal industry is in danger. Most large companies have noticed this and adapt to the new market in order to survive. Small companies and family businesses however are the ones suffering the most. Lack of money, time and information make it hard on them to go in the right direction. The pressure and the insecurity as well as the very low buying prices (often selling for less than production costs), make for uncomfortable living conditions.
We want to include helping the farmers in our mission to create the future of farming.
Our solution for the farmers
Animal sanctuary
Farms are actually ideal places to turn into an animal sanctuary. They already have the land, the animals and the people that care for them. No need to move animals - they can stay as herds - nor to use more resources like land (animal agriculture being very resource-consuming already) to create new sanctuaries.
Farmers joining our programme have to totally give up any form of animal exploitation and fully transition to an animal sanctuary.
Animals are put under legal protection and farmers under contract. Regular inspections and veterinary checks are performed to make sure of the animal's well being.
The sanctuary is not working with donations. Instead, a part of the plant-based drinks price is dedicated to sustain these animals.
Plant-based drinks
Farmers are becoming plant-based drink producers by sourcing the needed ingredients from local producers so they can keep the land for their animals.
This provides a quick and easy solution that can adapt to any type of farm. No need for drastic changes or long delays, nor big equipment.
We also provide the needed equipment, training and ongoing support for a successful transition.
Our commitments
Quality product
The ingredients used in the plant based milks come from local and organic producers. The milk is freshly handmade on the farm immediately before delivery.
No industrial or heating processes are used.
Different types of plant-based drinks, including fortified ones and other alternative plant-based products, will be available in the near future.
Eco-friendly
The plant-based drinks come in glass bottles that are returned when the new ones are received.
From Farm to Table system: Farmers only sell their products directly to customers in a radius of 100 miles (150 km) to keep it local.
Different solutions are also analized to reduced the farm's impact on the planet.
Subscription based
The freshly made plant-based drinks are available in the form of ongoing subscriptions for weekly or bi-weekly deliveries.
The subscriptions can be paid monthly or annually to reduce costs and can be cancelled or delayed at any moment.
Samples are included from time to time for testing new products from the farm.
Delivery options
Three options are proposed:
Home delivery
Pick-up location
At the farm
As new farms join, it will be possible to opt for closer locations to reduce transport costs.
They support us!
Jay Wilde
Former Beef & Dairy Farmer
Jay was born into dairy farming in the UK and grew up learning the trade from his father. He retired his herd to an animal sanctuary two years ago and started growing vegetables instead.
His story is the subject of the powerful BAFTA winning documentary called 73 Cows.
Sarah Heiligtag
Philosopher & Farmer
Sarah taught ethics and animal rights at Swiss universities. She developed and materialized the idea of a place where ethics can be experienced: Farm sanctuary Hof Narr. Since 2017, she has helped more than 20 farms give up animal agriculture to focus on plant based farming.
Sustainable Food Consultant
Alexandra has been working for the last 10 years on sustainable food systems in the European Parliament and for an international animal protection NGO
"This is a blueprint for the future of farming, one that ensures farmers retain their livelihoods and remain custodians of the land" read more
