Jay was born into dairy farming and grew up learning the trade from his father. He retired his herd to an animal sanctuary two years ago and started growing vegetables instead.

His story is the subject of the powerful BAFTA winning documentary called 73 Cows.

Check out the video to hear what he says about Refarm'd.

Alexandra has been working for the last 10 years on sustainable food systems in the European Parliament and for an international animal protection NGO

"This is a blueprint for the future of farming, one that ensures farmers retain their livelihoods and remain custodians of the land"

Click here to read more about what she says about Refarm'd.

Sarah has taught ethics and animals rights at Swiss universities. She developed the idea of a place where ethics can be experienced: the Hof Narr farm sanctuary and center of ethics was born, after having had to pass farming school. Since 2017 she helped more than 20 farms give up animal agriculture to focus on plant based farming.

Check out the video to hear what she says about Refarm'd.

Animal farms (not including factory farming) are actually the ideal opportunity to be able to create animal sanctuaries without having to acquire new lands, find volunteers to care for the animals and facing the threat of surviving from donations.

Farmers have already the land, the animals and the people that can care for them.

By taking away the weight that lies on the farmer's shoulder for the need to make gains from the animal's exploitation and allowing them to have connexion without expectations on their animals, farms can become animal sanctuaries in days. A very much needed and quick solution!

Plant-based drink production is an easy process that requires only simple ingredients whilst not needing for big equipment or intensive training.

With over 30% rise on the demand of plant-based drinks (in the UK alone!) since 2015, this is a great opportunity for a successful and simple transition.

Transitioning to growing plants is a long process, that is sometimes even not possible on certain farms, and makes for an uncertain future. That's why, in our solution, farmers will source ingredients from local producers so they don't need to grow those ingredients themselves and can keep the land for their animals.

We want to provide a community platform to allow farmers to profit from a booming niche market and connect directly with customers without going through multiple intermediaries (no middleman). Farmers will decide on the worth of their work and be in the forefront of their business.

The plant-based drinks will be offered under the form of long term subscriptions, that customers can choose from, for recurring delivery. Providing even more security to the farmers.

Farmers can enjoy regaining a better image amongst the public whilst providing a quality product to the local community.